Securitas UK

Securitas is a global leader in security. They approached us to help develop a more strategic and planned approach to communications.

The brief was to share their core messages with target audiences and devise communications to reinforce the company’s key values and drive business objectives.

Approach

Maximising the impact of positive communications was our main focus, and proactively increasing the volume of positive news stories and information about Securitas in the national, local and regional news, also security and sector trade publications and via online channels.

We used Securitas’s key messages to craft content that was both appropriate and significant to a range of target sectors. Messages not only reached target audiences, but they also resonated with them. In short, each item of PR activity was designed to be effective at bringing a return on investment.

We also created a carefully selected target media list and a programme of press activity and feature ideas.

Outcome

Approaching media targets strategically, resulted in securing widespread coverage across UK titles.

Our campaign achieved a significant rise in positive news stories about Securitas services, across a range of press including regional and national titles, and placed multiple stories in trade and industry media titles.

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