The historic Derbyshire town of Bolsover has been rated best in the UK for outstanding customer service.
In a mystery shopper exercise conducted by retail skills specialist, The Source Skills Academy, the town’s retailers were highlighted as going above and beyond to achieve exceptional levels of service.
The Source has been conducting Mystery Shopping projects for the last three years in town centres, districts and markets around the UK.
George Elliott, business communications manager from The Source, commented, “We found the warmth and friendliness of Bolsover retailers to be outstanding. We have never yet visited a town that has scored as highly.”
Bolsover’s mystery shopping scores were revealed at the Bolsover Town Jewel Awards ceremony last night (23 February), which was held to celebrate business growth and success in the town.
Castle Card Shop, run by owner Dawn Clark since mid-2014, was named overall winner in the Awards.
The Bolsover Town Jewel Awards and Mystery Shopping project come after the town last year won a £750K bid for European funding to brush up Bolsover’s image and boost the local economy, backed by a marketing campaign to increase visitor footfall.
“I’m truly passionate about customer service,” added Mr Elliott. “Any business of any size can stand out against the competition by prioritising their customers, encouraging them to come back time and time again.”
“As Bolsover already has the popular attraction of Bolsover Castle, this is a brilliant opportunity for the town to attract more visitors and local residents to shop here.”
The 12 top-scoring businesses in the Mystery Shopper exercise were:
Castle Card Shop
Claim to Frame
English Heritage Castle Gift Shop
Georges Fashion and Footwear
Ultima Hair Salon
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