Marketing, PR and Event Management...with a little bit of magic Marketing, PR and Event Management...with a little bit of magic

The Milestone Bar and Restaurant is an award winning, Michelin recommended bar and restaurant in Sheffield. Located in a quiet corner of Sheffield’s industrial past, The Milestone had an appetite to become the go-to eating out venue in Yorkshire.

Solution

Ruby Slippers began working with The Milestone in December 2009, providing marketing communications and PR support.The primary objective of the activity was to reposition The Milestone brand and raise the profile of the restaurant, placing it firmly on the food lovers map in Yorkshire.

Outcome

The Milestone was quickly re positioned as a destination eating out venue, setting the standard for food lovers in Sheffield.

The Milestone was featured in Gordon Ramsey’s TV programme Best British Restaurant 2010, making it through to the semi final. It has been the focus of food critics and reviews from Jay Raynor, Observer Food Monthly, the Independent and Sunday Times.

Coverage has included Caterer and First TransPenineExpress. Regional coverage has included Yorkshire Post, MADE magazine, Yorkshire Business Insider, also regular broadcast pieces on BBC Radio Sheffield. Local coverage includes Sheffield Telegraph, Sheffield Star, Star Business Monthly and online coverage has included www.eatsheffield.co.uk, www.godine.com

The Milestone has won a number of awards including Yorkshires White Rose Awards, eatSheffield and Sheffield Business Awards.