Social Media

It’s vital businesses include social media as part of their overall marketing strategy. It compliments traditional marketing activities, and helps build a competitive advantage in any sector. But, finding the time to do your social media, and having the skills to get it right, is often underestimated by businesses.

So what is social media marketing?

Social media marketing is essentially using social media platforms to attract attention and drive traffic to your website. It compliments traditional marketing activities, and helps build competitive advantage. It’s a way for businesses to reach and engage their customers, and help find new ones.

Sounds simple, right? But, social media marketing takes consideration, insight and creativity. It requires content that is meaningful to your target audiences. It plan activities that will engage customers. And it will grow the presence of your brand across your social channels. Done well, social media can be hugely effective, and bring an impressive return on investment.

Why use an agency for social media?

Most businesses do not have time to update their Social Media channels as often as they’d like (hmmm yes, we’re one of them!). Integrating social media into marketing planning is also often neglected. Very often, day-to-day business takes over and social media slips down the list.

Facebook, Twitter, LinkedIn and Instagram, are still very effective channels to reach new and existing customers. They remain increasingly important for businesses that want to stand out from their competition.

Whatever your subject matter, content is crucial for cutting through the noise and helping you get noticed. Great images, creative artwork, info-graphics, animations and video, designed with social in mind, will help your business stick in the minds of your customers.

Why use a marketing agency for social media management?

If you’d like to dedicate more time to your social media, we’d love to chat. We can help you make sense of it all and build social in to your wider business planning. We will create a strategy for your social media. We’ll develop creative ideas and firm up a plan of action. We can even develop your skills, so you can do things yourself. We will fine tune what you do, so you feel confident it’s working.

Here at Ruby Slippers, we offer complete social media management. We’ll make sure you’re talking to the right people, at the right time, with the right messages. We offer social media training and workshops to help if you want to do things yourself. Or, we do complete social media management, to take things off your hands. We will help you move your social media to a new level.

What next?

First, we’ll take a look at your current activity. Then, we’ll work out where you need to be. Next, we’ll put things in place to make it happen… possibly with a little sprinkle of Ruby Slippers magic!

Cuppa? Call us on 0114 221 7487 or email