Sheffield Hospitals Charity

Communications campaign

Sheffield Hospitals Charity supports all five NHS hospitals in Sheffield with the aim to enhance the care and treatment of local patients.

They spoke to us about their legacy marketing, and how to encourage people to leave a gift to the charity in their will.

After careful consideration, we decided to create a series of communications to reach new supporters. They had to be authentic, raise awareness of the work Sheffield Hospitals Charity does, and encourage people to leave a legacy donation.

To do that, we photographed people in locations around Sheffield. And using the voice of real-life supporters, we explained where legacy donations have made a difference in Sheffield.

Ruby Slippers created a standout marketing campaign ‘My gift to Sheffield’ for Sheffield Hospitals Charity. Emotive and thought-provoking, the communications highlighted the impact the charity is having with all of the NHS hospitals in Sheffield.


  • Campaign development
  • Brand and concept design
  • Campaign photography
  • Content and copywriting
  • Direct mail
  • Outdoor advertising
  • Campaign literature
  • Online artwork


  • Communications campaign
  • Concept design
  • Outdoor advertising