Press release video – Tropical Butterfly House

When a new sloth arrived at the Tropical Butterfly House in Sheffield, he attracted a lot of attention.

We knew it would be more compelling to show the story, rather than use words to tell it.


Creating a video to support press activity can help resonate and encourage interaction with a target audience.

The PR video for Tropical Butterfly House did just that. Supporting traditional press activity, the video was used across social channels and generated significant chatter and sharing. It directed high volumes of traffic back to the website, and it created a high volume of journalistic interest.


Within just a few days, the video has been viewed in excess of 17k times across social channels. Interaction has exceeded 1.2k comments with similar shares. The story attracted interest from regional BBC TV and local media outlets.


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