When it was announced that England would bid to host the World Cup in 2018, Sheffield was undoubtedly one of the top cities in the UK to play a role in hosting games.
Sheffield 2018 is a unified city bid for Sheffield to become a host World Cup city.
Ruby Slippers was appointed to deliver marketing and communications to support the Sheffield 2018 bid.
The primary aim was to raise awareness of the city wide campaign and encourage audiences across the city to pledge their support and votes for the Sheffield 2018 bid.
Working with a wide range of partners, stakeholders and supporters to help achieve success for the campaign, Sheffield came together to show its support for the bid.
Ruby Slippers worked with local, regional and national media to gain extensive media coverage for the Sheffield 2018 campaign.