Mike Brewer Motors

PR and launch event

Mike Brewer Motors is a new car dealership in Sheffield selling new and used cars. Owned by one of the UK’s most well known car dealers – TV’s Mike Brewer – a familiar face on Channel 4’s Driven, and presenter of Wheeler Dealers on the Discovery Channel, broadcast both here in the UK and in the US.

Ruby Slippers was approached to help launch his first ever high street dealership at Sheffield’s Bramall Lane.

Our support

We provided a full event  management service to help the team at Mike Brewer Motors deliver a first class launch event. From invitations and RSVPs to event catering and AV. We also handled media relations to generate press coverage across a range of media.

Outcome

Over 100 guests joined the celebrations and to hear Mike present his new business venture and announce his new car showroom open.