Discover Bolsover

Place marketing


Working with Bolsover District Council and Old Bolsover Town Council, we created a marketing communications strategy to help place Bolsover on the map.

Our brief was to create an identity to position Bolsover as a welcoming and thriving town for people to live, work, visit and invest. The communications activity must support the rejuvenation of Bolsover and help boost local trade, and showcase the town as a tourist destination.


We worked with project partners, stakeholders, community groups, businesses and local people to explore and research all that Bolsover has to offer.

We created an integrated communications strategy that embraced the local community, the town’s unique heritage and the iconic Bolsover Castle.

Our services included:

  • Brand & identity development
  • A bespoke website –
  • Strategic marketing and communications
  • PR and media communications
  • Online & social media
  • Event management – Creating a programme of events, festivals and fairs
  • Interpretation and directional signage
  • Bolsover magazine


The brand and identity were designed to showcase the town and reveal to local and wider audiences all that is good about Bolsover.

The Discover Bolsover campaign has repositioned the town and engage with local businesses and residents, also the tens of thousands of visitors that troop to Bolsover Castle every year.

Therasa Garrod, Senior Economic Development Officer, Derbyshire County Council said,

“I have thoroughly enjoyed working with such a professional, knowledgeable and friendly Company – Ruby Slippers. Nichola has delivered and led a successful marketing, promotional and events programme for a local town centre. From the creation of a brand, website, interpretation, business liaison, Food and Drink Fair, Christmas Festival and a business awards evening to name but a few; all of which have been a massive success and have exceeded the project expectations.”



  • Identity development
  • Website
  • Marketing communications
  • PR
  • Events