Sheffield Industrial Museums Trust
Communications campaign for all Sheffield Industrial Museums Trust venues
Project
Sheffield Industrial Museums Trust (SIMT) has an ongoing need to generate exposure across South Yorkshire for each of their venues: Kelham Island Museum, Abbeydale Industrial Hamlet and Shepherds Wheel.
Solution
Working closely with the team at SIMT, Ruby Slippers developed a clear communications strategy and annual PR plan for each venue. The focus to achieve media coverage and communicate information to the key audience groups and raise the profile of each venue.
Outcome
Ruby Slippers has worked with the local and regional media to gain maximum spread of coverage at timely intervals for SIMT, which has resulted in extensive coverage in local and regional printed media, TV, radio and online communications channels.
Resolve IT
Strategic Marketing Planning
Project
Sheffield based IT solutions company, Resolve IT, appointed Ruby Slippers to identify a marketing strategy and plan, also a timeline of activity to help support their business growth objectives.
Solution
Ruby Slippers worked alongside the Resolve IT team to understand their growth strategy and business objectives, as well as determining their current market position. The review informed a marketing and communications plan and positioning strategy, as well as a timeline of tactical activity.
Outcome
Ruby Slippers now work with Resolve IT on a monthly basis to help with their ongoing marketing, communications and PR strategy.
NHS Sheffield
Event Management of the Sheffield launch of Change 4 Life
Project
NHS Sheffield approached Ruby Slippers to provide a full event management service to assist with their Sheffield launch of Change 4 Life and Healthy Towns Campaign. With a number of stakeholders involved, the NHS required 2 events to happen on the launch day – a formal launch for NHS staff and partners followed by a public launch for people to see what Change 4 Life could mean to them.
Solution
Ruby Slippers worked with NHS Sheffield to understand their objectives and designed an event that would achieve the goals set out. With a short timescale to execute the event Ruby Slippers looked at a number of options and recommended the most efficient ways to execute the event with the budget and timings involved, while still delivering a memorable occasion.
Outcome
"I just wanted to say a big thank you to Ruby Slippers. The Sheffield Change4Life launch went extremely smoothly and was a very successful event. The team constantly strived to deliver a quality event to meet our objectives- which encompassed delivery of a stakeholder event and a public event, both of which had very diverse requirements.
Ruby Slippers turned around the event in such a short space of time by being constantly pro-active and using initiative, which meant we were comfortable to leave all the organisational elements in their capable hands."
Emma Bodley, NHS Sheffield
Museums Sheffield - Vivienne Westwood: The Exhibition Launch Party
Event Management of 'Vivienne Westwood: TheExhibition' Launch Party
Project
Vivienne Westwood: The Exhibition travelled to an exclusive list of international cities and the launch event in Sheffield needed to be a striking and glamorous affair that evoked the style of Westwood.
Solution
Ruby Slippers worked with Museums Sheffield and the Westwood team to provide a full event management service that supported Museum Sheffield’s marketing and communications objectives. The event was developed with careful attention to detail, designed to create talkability and place a spotlight on Sheffield.
Outcome
“The V&A Vivienne Westwood exhibition launch at Museums Sheffield was The Sheffield party of 2008. As the only UK showing of this world V&A tour it became the “must attend” event for the city with tickets being traded on ebay just to get in. Without Ruby Slippers we simply would not have had the capacity to deliver an event this big with our in-house team. Ruby Slippers brought imagination, a passion for Westwood design, and most importantly for us meticulous organisational skills to deliver this huge event. From arranging celebrity attendance, to security, to set dressing, to clearing up after they applied their tireless enthusiasm and dedication with equal vigour. I would certainly use them for future events in need of a bit of magic”.
Adam Lumb - Head of Marketing and Communications, Museums Sheffield
Business Link
Strategic marketing and communications support to SME's in Yorkshire
Project
Ruby Slippers are delighted to be appointed onto the Business Link Yorkshires roster to suport developing businesses right across Yorkshire .
Solution
Our work for Business Link includes working with a variety of SMEs at varying stages of their business development - from start-ups to companies 3 years old. The projects range from audits, brand development, website development and communications campaign planning and delivery.
Outcome
We've met many interesting and inspiring new businesses and have worked on some fantastic projects, either at launch stage or a few years in.
Sereniti brand development
Strategic marketing and brand development
Project
Based in Sheffield, Sereniti is a team of highly trained management consultants and psychologists that focus on professional consultancy and training services.
Solution
Ruby Slippers worked with Sereniti to create a brand that meets the needs of the target audiences. The work included brand development to refresh the identity and reposition the brand and fine tuning the communications messages that Sereniti use.
Outcome
The new Sereniti branding, messages and identity helped to repositioned the brand as a professional and skilled management consultancy business that was perfectly in-tune with the target audiences.
Factory Street Studios
PR to support the launch of the new recording studios in Bradford
Project
Factory Street Studios is a brand new recording studios in Bradford. The size and scale of the facility is the only one of its kind in Yorkshire with 7 large rehearsal rooms and a range of related services.
Solution
Ruby Slippers provided media relations support to cover the launch of the new studios. With special guest Feargal Sharkey to officially open the venue, media coverage was significant including TV, radio, print and digital media channels.
Outcome
The launch of the facility generated large amounts of coverage and significantly raised the profile of Factory St. in Bradford and the North of England.
The Milestone Gastropub and Restaurant
Marketing and communications support
Project
The Milestone (our most delicious project) is an award winning and Michelin recommended gastro pub situated in the Kelham Island area of Sheffield.
Solution
Ruby Slippers have worked with The Milestone since December 2008, providing marketing and media relations support, with an objective to raise the profile of the gastro pub and restaurant.
Outcome
The Milestone is firmly positioned as a high quality destination venue, setting the standard in the Sheffield eating out scene.
Sheffield City Council
2012 Communications Programme Management
Project
Sheffield City Council has appointed Ruby Slippers to handle the marketing and communications activities for the Sheffield 2012 programme, promoting South Yorkshire as a first class destination for sport.
Solution
Ruby Slippers has worked alongside the Sheffield 2012 delivery team to create and deliver a communications campaign to reach local, UK and international audiences. The 2012 programme is an opportunity to showcase Sheffield in the build up to the London 2012 Olympic and Paralympic Games.
Outcome
Delivery of the project is ongoing...
Sheffield 2018 Back The Bid Campaign
Communications and media management of Sheffield 2018
Project
Sheffield 2018 is a unified city bid for Sheffield to become a host World Cup city, should England be successful in their bid to host the World Cup in 2018 or 2022.
Solution
Ruby Slippers were appointed to deliver media relations and communications support to rasie awareness of the city campaign and generate maximum numbers of votes for the Sheffield 2018 campaign.
Outcome
Ruby Slippers worked with local, regional and national media to gain extensive media coverage for the Sheffield 2018 camapign.
Yorkshire Gold Business Club
Communications campaign management
Project
Yorkshire Gold Business Club was created to help bring to the Yorkshire region some of the thousands of business contracts and opportunities created because of the London 2012 Olympic and Paralympic Games.
Solution
Ruby Slippers worked with the team at YGBC to create an integrated Communications campaign and provide media relations and promtional support across the Yorkshire region, to raise the profile of YGBC and the a series of YGBC events.
Outcome
The communications and media relations activity generated significant levels of coverage for YGBC and the series of events, resulting in attendance at each event being oversubscribed.
Most Musical City Campaign
Communications Campaign Management
Project
The Arts Council initiated a campaign to find the UK’s ‘Most Musical City’. Sheffield was shortlisted and competed against 9 other cities for the coveted title. The Arts Council Yorkshire and Sheffield City Council approached Ruby Slippers to promote the Most Musical campaign across the South Yorkshire region and raise awareness of the campaign.
Solution
Ruby Slippers created a communications plan to disseminate information about the Most Musical Campaign across South Yorkshire and developed a number of key messages that were used to target different audiences.
Outcome
The communications activity assisted in gaining significant awareness of the campaign to a wide variety of people in the area. Sheffield led the votes throughout the duration of the campaign, however in the last few days of voting Liverpool, Manchester and Sheffield became level. Sheffield was eventually beaten to finish line by Liverpool and secured a much deserved second place.
Sheffield Homes - Celebrating Excellence in Decent Homes
Project Management of Sheffield Homes Awards Campaign and Awards
Project
Ruby Slippers worked with Sheffield Homes to develop and manage a new awards scheme called Celebrating Excellence in Decent Homes. Due to the number of stakeholders involved in the project, Sheffield Homes required an independent agency to organise and manage all aspects of the scheme and final event.
Solution
Ruby Slippers developed a brand for the Awards scheme and created all of the marketing and communications materials. We managed all aspects of the nominations and judging process and created a fitting celebratory event for over 250 people,
Outcome
Audiences were fully engaged as the Awards scheme attracted a high number of nominations and entries. Ruby Slippers delivered a sucessful and sophisticated event which is scheduled to run again in 2009.
Sheffield City Hall: five40five
Communications and Event Management of five40five
Project - heffield City Hall received Arts Council funding to develop a series of informal classical music concerts. The concerts, aimed at younger audience than traditional associated with classical music, were delivered in the early evening at 5.45pm - a new concept in early evening entertainment.
Solution - Ruby Slippers developed and managed a communications campaign and media relations plan which involved producing relevant marketing materials, media relations activity, managing the launch event, developing the guest list and organising promotional and partnership activity with local businesses.
Outcome - The launch event attracted a sell out audience and the concerts saw a consistent growth in numbers and movement towards attracting a more diverse audience.
“Bringing Ruby Slippers on board was necessary as we did not have the capacity to support the five40five events through our in-house marketing and communications team. Ruby Slippers worked seamlessly alongside our team and were able to develop the series throughout its first season. We were delighted with the media coverage that five40five received and were more than pleased with the audiences that it attracted. Ruby Slippers really worked hard to make sure that the information was communicated across the target audience that we initially identified and regularly came to us with opportunities that they had discovered that we had never explored before. Their creativity and energy to really develop this new product and get people talking about it was infectious and we look forward to working with them on future projects.”
Dominic Stokes, General Manager of Sheffield City Hall
Creative Partnerships Annual Conference
Project Management of Creative Partnerships 2 day Annual Conference and Evening Dinner
Project
Creative Partnerships held their annual 2 day company conference (for over 200 delegates) in Sheffield at Sheffield City Hall. Based in London, Creative Partnerships required project management of the entire conference.
Solution
Ruby Slippers worked closely with both the venue and Creative Partnerships to project managed the conference, which included stage and set build, AV, organisation of rooms and catering requirements. This also included the management of a formal sit down evening dinner followed by a live band and entertainment for the delegates. We supported Creative Partnerships to manage the delegates, RSVPs, hotel and transportation arrangements.