Marketing, PR and Event Management...with a little bit of magic Marketing, PR and Event Management...with a little bit of magic

Yorkshire Gold Business Club was created to help bring to the Yorkshire region some of the thousands of business contracts and opportunities created because of the London 2012 Olympic and Paralympic Games.

Solution

Ruby Slippers worked with the team at YGBC to create an integrated Communications campaign and provide media relations and promotional support across the Yorkshire region, to raise the profile of YGBC and a series of YGBC events.

Outcome

The communications and media relations activity generated significant levels of coverage for YGBC and the series of events, resulting in attendance at each event being oversubscribed.

 

Olympic Site visit