The Milestone

The Milestone is an award-winning, Michelin recommended bar and restaurant located in a quiet corner of Sheffield’s industrial past.

When we began working them, The Milestone team were preparing to transform from a pizza restaurant to a contemporary gastropub. With a new chef on board, The Milestone had an appetite to become the go-to eating out venue in Yorkshire.

We started by exploring what sets The Milestone apart from its competition and were quick to discover their focus on local produce and a passion for truly good food was infectious.

We set about repositioning The Milestone brand. By refining the restaurant’s tone of voice and clever PR, we created a buzz about the restaurant and the wider Kelham Island area.

We established an online presence for the brand. This helped to engage customers and reach new food loving audiences. We also set up a CRM system to better communicate with customers and create a food-loving community.

Outcome

The Milestone has become a destination eating out venue, setting the standard for food lovers across Yorkshire.

The Milestone received attention from national food critics and reviews from Jay Raynor, Observer Food Monthly, the Independent and Sunday Times. They made it to the semi-final of Gordon Ramsey’s TV programme Best British Restaurant 2010.

Coverage has included Caterer and First TransPenineExpress. Regional titles include Yorkshire Post, MADE magazine, Yorkshire Business Insider, also regular broadcast pieces on BBC Radio Sheffield. Local coverage includes Sheffield Telegraph, Sheffield Star, Star Business Monthly and online coverage has included www.eatsheffield.co.uk, www.godine.com

The Milestone won a number of awards including the Yorkshire White Rose Awards, eatSheffield and Sheffield Business Awards.